Silicon Valley Businesses Slow to Realize the Advantages of Using ...

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Silicon Valley Businesses Slow to Realize the Advantages of Using Search Engine Optimization Techniques to Increase Website Traffic

Silicon Valley, CA (PRWEB) April 14, 2004 -

?? Despite their location in the high tech capital of the world, Silicon Valley businesses have been slow to realize the advantages of using search engine optimization, marketing and copywriting techniques to increase their online sales.

Search engine optimization (SEO) is one of the cheapest and most effective tools available to improve search engine rankings and drive targeted traffic to a web site. Why? Because the number one way Internet users find web pages is directly through search engines such as Google and Yahoo! Inc. And a web site that ranks high on search engine results will see a dramatic increase in traffic, and sales.

??With more and more Internet users shopping online, local businesses that are serious about their online marketing efforts just can??t afford to be absent from search engine results,?? says Julia Hyde, a Silicon Valley based search engine marketer and SEO copywriter. ??Many small to midsize businesses are under the impression that if they build a web site people will come,?? she says. ??That just isn??t going to happen.??

Search engine marketing refers to the overall process of marketing a site on the search engines to improve search engine rankings. It includes:

Altering the content to include keywords and phrases the site wants to be found for

Search engine submissions

Directory listings

Link building strategies and more?

Search engine traffic is the kind of traffic online businesses want because it??s already targeted. Visitors arriving at a web site have entered a keyword relevant to the site so they??re already interested in what the site is selling. But, if they don??t find what they??re looking for on the first couple of pages, they??ll buy elsewhere.

Now, with search engines like Google and Yahoo offering local searches, smaller local businesses, whose sites were previously lost to viewers by the sheer might of the big boys, can use search engine marketing techniques to get their site placed high in local search queries.

??A small local businesses selling computers can??t expect someone to type ??Dell?? or ??Hewlett Packard?? into the main search box to find their site,?? says Hyde. ??But results in a local search can definitely be achieved.??

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About Julia Hyde

Julia Hyde is a search engine and advertising copywriter based in Silicon Valley, CA. Her company helps small to midsize businesses promote their products and services through Search Engine Marketing and Consulting, SEO Copywriting and Advertising and Public Relations Services.

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Under Search Engine Optimization

Source: http://autobloginformation.com/silicon-valley-businesses-slow-to-realize-the-advantages-of-using-search-engine-optimization-techniques-to-increase-website-traffic/

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