Every company has to deal with people who talk about it on the Internet, and different ones handle it differently. Nestle for instance, maintains an elite team of Digital Accelerators that,
as an article by Reuters reveals, watches the wide world of Internet comments like a hawk.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/mNB5bbFzkeI/meet-nestles-squadron-of-internet-comment-warriors
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