Do you own a franchise? Do you buy promotional items like pens, sticky notes, key chains, and reusable bags? Do you have a company vehicle or even a fleet of vehicles for your franchise and are considering vehicle wraps and graphics to get your business noticed?
If you said yes to the above, we have one question for you: Do you plan on using one graphics design company for your vehicle wraps and graphics? If you said no, you may want to consider bundling all your vehicle wraps with one full service sign and graphics company.
Below we?ve offered up some reasons why you should consider just one graphics business for all your car wraps.
Color Consistency
One great thing about owning a franchise is the marketing materials, franchise art and logos you can use and incorporate into your advertising and branding. The problem with using multiple graphics companies to print the items you need lies in color consistency.
Say you owned a McDonald?s franchise. You might create a banner for a local event where you are a sponsor and turn to the cheapest banner printing company you can find. What you could end up with is what you see to the right?certainly not consistent with the brand colors of McDonald?s!
And, it?s not just banners. Your vehicle graphics and wraps also need to be exactly the same in color consistency and design.
Digital Design Experts
As all business owners do, franchisees receive emails and in-person visits from sales reps offering the best in promotional advertising. The problem happens when a franchise uses one of these companies to print graphics and logos on pens and another to produce their reusable bags.
Every full service graphics company has their own equipment, their own experts and digital software. We?re not saying a company you choose is a bad choice, what we are saying is look at your pens and your reusable bags?are they exactly the same? Is the logo the right color? Is the logo placed where you wanted it placed? Or, do they look entirely different? Do they look like they are advertising your franchise or two franchises?
Sticking with the pen example, many companies that offer promotional items won?t suggest the right type of pen (or other promotional item). They let you pick and choose. Imagine a Pizza Hut franchisee with green and yellow pens with the Pizza Hut logo on them instead of the red and black they are famous for? At Sunrise Signs we know how important it is to develop your brand and we pay attention to the colors of promotional items you choose. If you?re all about selling USA flags, we surely wouldn?t recommend vehicle wraps that are brown and have eagles on them! We?d steer you to wraps that are your brand?the U.S. flag and then tastefully and noticeably place your logo and company information on your wraps?and because we are digital experts, every wrap we create is digitally saved so it can be reproduced again and again.
Quality Materials
There is yet another problem with outsourcing your graphics and promotional items to more than one company?the quality of the materials they use. We bet some of your franchise owners have been there, done that! Did you ever order a vehicle wrap from one company and then get another vehicle wrapped by another? They may not look the same!
Even in today?s challenging economy, cheap isn?t always the best choice, especially if you are trying to build your brand identity. Your customers will notice a difference in quality and the materials used?they may even mention it to you, which is even worse as far as branding goes. Using one vehicle graphics and wrap company for all your vehicles is best to ensure consistency.
Vehicle Graphics and Wraps
At Sunrise Signs we are a full service vehicle graphics and wrap company. We design, print and install the vehicle wraps we produce. And, we also offer nationwide installation where the wrap graphics are designed, stored digitally and printed at our facility and then sent to one of our trusted and certified installers?we have over 250+ installers across the nation!
Choosing yet another company to design, print and wrap your company vehicle or a fleet of vehicles can also present a problem. Again, you?ll have different designers, different design software programs, materials and years of experience in the industry.
If you choose Sunrise Signs for all your vehicle wraps, we guarantee the colors and materials and logo and typography (fonts) will be the same on each and every wrap!
Think about fonts and typography for a moment. Are they the same on all your branding materials. Are the fonts all the same? At Sunrise Signs we make sure your vehicle wraps are the same because again, how can any franchise build a strong following and brand without being consistent in everything they do?
The Common Element
As you read this post did you notice the common element is ?using the same graphics company? for all your needs? Even at Sunrise Signs, we can suggest cost savings by ordering in bulk or by choosing partial wraps instead of a full vehicle wrap. What we won?t do is change your design (unless you want us to), stick to the fonts that are your trademark, make sure the colors of your franchise are continuously the same and save all of your design and marketing materials digitally so there?s no chance of a hiccup when printing new wraps or reordering.
Let us show you how we are your full-service vehicle graphics company. We will help build your brand!
Ready for a free quote? Want to learn more? We thought so!
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