Friday, March 8, 2013

Apple Making Bigger iCar Push With Automotive Job Postings

New automotive-centric job posting may indicate that Apple is making a bigger push into the telematics space and potentially deliver a vision of its iCar. Before his passing, Apple co-founder and late CEO Steve Jobs had dreamed of re-inventing the automotive space and challenging Detroit, and it looks like Jobs? larger iCar vision is being carried out by Apple?s current leadership.

Rather than a fully Apple branded car, a series of new job postings reveal that Apple wants to hire talent to test various components designed for various auto manufacturers.

The most recent listing, posted by Apple Insider,?details a Software Quality Assurance Manager to test iOS integration with car stereos.

?Apple is looking for a Software Quality Assurance Manager to drive iPod/iPhone/iPad integration testing with car stereos. In this role you will be a hands-on manager, guiding the team to test car stereo compatibility with iOS products.?

There are two additional listings posted in late February, according to the Apple-centric publication, detailing jobs for the iOS Car Services. Positions are for application and framework development for Apple?s mobile platform.

Siri Eyes Free

Apple?s most recent public foray into the car is in the form of Siri Eyes Free. The feature focuses on safety and allows drivers to navigate the phone entirely with their voice. It has gained the support of a number of auto manufacturers and is still being slowly introduced in new car models.

Siri Eyes Free turns off the phone?s display when activated, and Siri can be commanded via a steering wheel button where the phone would read, understand, and ask for spoken commands.

Before Siri Eyes Free, Apple had worked with automakers in integrating iPod and iPhone models to the car.

Source: http://www.gottabemobile.com/2013/03/07/apple-making-bigger-icar-push-with-automotive-job-postings/

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