Summit Business Media ? Blog Archive ? Marketing Manager ...

Summit Business Media is hiring for a Marketing Manager in their Professional Publishing Division. Position will be responsible for working with marketing director to develop and execute the overall marketing strategy for assigned division. Position will be based in Hoboken, NJ office.

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ESSENTIAL JOB FUNCTIONS:

Develop marketing plans for Reference division products. These programs include the use of direct mail advertising, telemarketing, e-marketing, web marketing, lead generation, space advertising. and other techniques to communicate the company?s message correctly into the marketplace

Support all sales channels by working with sales management to develop and distribute sales collateral material

Manage the development and execution of marketing campaigns

Work closely with other departments (editorial, training) to create and execute effective marketing strategies and new product development

Develop high-impact programs to increase online presence and drive traffic to Reference division product websites

Manage Reference division marketing revenue and expense budget

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JOB REQUIREMENTS:

Bachelor?s degree in Marketing, Business or Communications

Minimum of five years professional marketing experience; publishing and direct mail/Web experience preferable

Minimum of two years working in professional markets including Insurance, banking, legal, accounting or financial planning fields

The ability to develop comprehensive marketing plans that achieve company wide P&L objectives.

Experience developing and executing creative strategy (print and online)

Experience in developing, managing, and achieving a revenue budget. Ability to budget and ability to work within budgeted expense targets.

Experience creating sales support and promotional materials

Strong MS Office skills

Exceptional organizational skills and attention to detail

Capable of handling multiple projects and ability to meet deadlines

Strong project management ? from project conception through implementation ? and multi-tasking skills

Excellent communication skills; persuasively presents recommendations

This entry was posted on Friday, September 7th, 2012 at 9:44 am and is filed under Careers, Hoboken, NJ. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Source: http://www.summitbusinessmedia.com/marketing-manager-professional-publishing-division/

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